Zheng Qin, Qinghong Shuai...
This book mainly discusses the background of e-commerce, ...
Timothy Hughes
Learn how to adopt a clear strategy for social selling an...
Timothy Hughes
Learn how to adopt a clear strategy for social selling an...
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Saurabh Bilgaiyan, Jaganna...
Shares experiences and research outcomes on all aspects o...
Saurabh Bilgaiyan, Jaganna...
Shares experiences and research outcomes on all aspects o...
Utpal Dholakia
Elgar Advanced Introductions are stimulating and thoughtf...
Utpal Dholakia
Elgar Advanced Introductions are stimulating and thoughtf...
Tamie Salter
It outlines the fundamental skills and knowledge that bus...
Christopher Diaz
Describes and demonstrates how to resolve database securi...
Malgorzata Bartosik-Purgat...
This book offers a holistic perspective of consumer behav...
Wided Batat
Offering a critical approach to youth marketing, this com...
Michelle Carvill, Ian MacRae
Understand the do's and don'ts, and dismiss the fallacies...
Nawal K. Taneja
This book, the latest in a long and well-regarded series ...
Rosa Llamas, Russell Belk
Fully revised and updated, the new edition brings togethe...
Ruo Si
This book analyzes multiple aspects of the Chinese livest...
Jason Myers, Merrilee Kim...
Focused on low-cost, strategic marketing concepts that wi...
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