P. Mcgoldrick
Focuses upon the basic functions and challenges of retail...
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David A. Aaker, Damien Mc...
"The concepts and frameworks presented in this book are i...
Seth Godin
For the first time Seth Godin offers the core of his mar...
Dan Kennedy, Jason Marrs
Discloses little-known revelations about the power of pri...
Adrian Sargeant, Douglas C...
Offers a comprehensive review of the principles of direct...
Martin Charter, Bernice P...
The issue of sustainability in the fashion, clothing and ...
Nancy Harhut
Apply behavioral science techniques in key areas of marke...
Tony Dobbins, Peter Prowse
As wealth inequality skyrockets and trade union power dec...
Tom Elfring, Kim Klyver, ...
Tom Elfring, Kim Klyver, and Elco van Burg propose a new ...
Roland Geyer
The Business of Less rewrites the book on business and th...
Glen H. Brodowsky, Camille...
Disillusionment with globalization, along with a rise in ...
Ed Schoonveld
Describes the pharmaceutical pricing process, its busines...
Sonny Nwankwo, Ayantunji ...
This well renowned textbook guides students through the c...
Kellie Lucas
Find the right path the first time!
David Masri
When companies choose to roll out Salesforce, users expec...
Adrian Sargeant
Applying the principles of marketing to nonprofit organiz...
Adrian Sargeant
Marketing Management for Nonprofit Organizations provides...