Sales & marketing management

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  • Retail Marketing (Paperback / softback)
    Peter J. McGoldrick
    Focuses upon the basic functions and challenges of retail...
    From £46.71
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  • Marketing Communications (Paperback / softback)
    Chris Fill
    Marketing Communications, 5th edition is the most complet...
  • David A. Aaker, Damien Mc...
    "The concepts and frameworks presented in this book are i...
    From £37.92
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  • No B.S. Price Strategy (Paperback / softback)
    Dan S. Kennedy, Jason Marrs
    Discloses little-known revelations about the power of pri...
    From £9.71
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  • Direct and Interactive Marketing (Paperback / softback)
    Adrian Sargeant, Douglas C...
    Offers a comprehensive review of the principles of direct...
    From £47.40
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  • Digital Marketing Analytics (Paperback / softback)
    Chuck Hemann, Ken Burbary
    Distill Maximum Value from Your Digital Data!
    From £19.59
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  • Networking Like a Pro (Paperback / softback)
    Ivan Misner, Brian Hilliard
    Revised edition of the authors' Networking like a pro, c2...
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  • Fundraising Management (Paperback / softback)
    Adrian Sargeant, Elaine Jay
    Applying the principles of marketing to nonprofit organiz...
    From £41.39
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  • Adrian Sargeant
    Marketing Management for Nonprofit Organizations provides...
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  • Colin Shaw
    As the World Thought Leaders on Customer Experience, Coli...
    From £28.76
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  • Product Strategy and Management (Paperback / softback)
    Michael J. Baker, Susan Hart
    Analyses the nature of product strategy and the managemen...
  • Simon Chadwick, John Beech
    Explores the developments in sport marketing with an anal...
    From £57.27
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  • Relationship Marketing Management (Paperback / softback)
    Ed Little, Ebi Marandi
    Using case studies and examples the authors summarize the...
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  • Retailing (Paperback)
    Tony Kent, Ogenyi Omar
    Retailing provides a clear and comprehensive introduction...
  • Retail Marketing Management (Paperback / softback)
    David Gilbert
    Building on the first edition, the text starts by looking...
  • Martin Christopher, Moira ...
    Arranged in six sections, this title gives marketing prac...
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  • Steven Judge, Richard Lucas
    From £32.99
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  • Information Resources Manag...
    Presents the latest research findings on the use of theor...
    From £1,286.33
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