Sales & marketing management

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  • Retail Marketing (Paperback)
    Peter J. McGoldrick
    Focuses upon the basic functions and challenges of retail...
    From £44.47
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  • Chris Fill
    Marketing Communications, 5th edition is the most complet...
  • David A. Aaker, Damien Mc...
    "The concepts and frameworks presented in this book are i...
    From £37.08
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  • Dan S. Kennedy, Jason Marrs
    Discloses little-known revelations about the power of pri...
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  • Adrian Sargeant, Douglas C...
    Offers a comprehensive review of the principles of direct...
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  • Adrian Sargeant, Elaine Jay
    Applying the principles of marketing to nonprofit organiz...
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  • Adrian Sargeant
    Marketing Management for Nonprofit Organizations provides...
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  • Colin Shaw
    As the World Thought Leaders on Customer Experience, Coli...
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  • Michael J. Baker, Susan Hart
    Analyses the nature of product strategy and the managemen...
  • Simon Chadwick, John Beech
    Explores the developments in sport marketing with an anal...
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  • Ed Little, Ebi Marandi
    Using case studies and examples the authors summarize the...
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  • Retailing (Paperback)
    Tony Kent, Ogenyi Omar
    A clear and comprehensive introduction to the contemporar...
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  • David Gilbert
    Building on the first edition, the text starts by looking...
  • Martin Christopher, Moira ...
    Arranged in six sections, this title gives marketing prac...
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  • Ethics in Marketing (Hardback)
    Patrick E. Murphy, Gene R....
    Understanding and appreciating the ethical dilemmas assoc...
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  • Ingyu Oh, Chris Rowley
    For organisations and management the role of business eth...
    From £69.29
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  • David N. Barnett
    Exploring the full spectrum of Internet infringement, mon...
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  • Thorsten Bonacker, Judith ...
    This edited volume brings together the work of scholars f...
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