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Sales & marketing management

Back to Management of specific areas
  • Retail Marketing (Paperback / softback)
    Peter J. McGoldrick
    Focuses upon the basic functions and challenges of retail...
    From £46.71
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  • Marketing Communications (Paperback / softback)
    Chris Fill
    Marketing Communications, 5th edition is the most complet...
  • Principles and Practice of Marketing (Paperback / softback)
    David Jobber, Fiona Ellis...
    Provides a contemporary and modern introduction to market...
    From £50.14
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  • Strategic Market Management (Paperback / softback)
    David A. Aaker, Damien Mc...
    "The concepts and frameworks presented in this book are i...
    From £37.92
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  • This is Marketing (Paperback / softback)
    Seth Godin
    Over the past quarter century, Seth Godin has taught and ...
    From £9.37
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  • No B.S. Price Strategy (Paperback / softback)
    Dan S. Kennedy, Jason Marrs
    Discloses little-known revelations about the power of pri...
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  • Direct and Interactive Marketing (Paperback / softback)
    Adrian Sargeant, Douglas C...
    Offers a comprehensive review of the principles of direct...
    From £47.40
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  • Digital Marketing Analytics (Paperback / softback)
    Chuck Hemann, Ken Burbary
    Distill Maximum Value from Your Digital Data!
    From £19.59
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  • Networking Like a Pro (Paperback / softback)
    Ivan Misner, Brian Hilliard
    Revised edition of the authors' Networking like a pro, c2...
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  • They Ask You Answer (Hardback)
    Marcus Sheridan, Krista K...
    A revolutionary marketing strategy proven to drive sales ...
    From £12.12
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  • Brand Protection in the Online World (Paperback / softback)
    David N. Barnett
    Explore the full spectrum of Internet infringement, monit...
    From £21.14
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  • Chief Marketing Officers at Work (Paperback / softback)
    Joshua Steimle
    In-depth with individuals in top marketing roles, this bo...
    From £19.25
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  • Market Research in Practice (Paperback / softback)
    Matthew Harrison, Julia C...
    Learn the fundamentals of market research with this essen...
    From £22.34
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  • A Dictionary of Marketing (Paperback / softback)
    Charles Doyle
    A Dictionary of Marketing is an accessible, practical, an...
    From £8.91
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  • Fundraising Management (Paperback / softback)
    Adrian Sargeant, Elaine Jay
    Applying the principles of marketing to nonprofit organiz...
    From £43.66
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  • Adrian Sargeant
    Marketing Management for Nonprofit Organizations provides...
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  • Colin Shaw
    As the World Thought Leaders on Customer Experience, Coli...
    From £28.76
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  • Product Strategy and Management (Paperback / softback)
    Michael J. Baker, Susan Hart
    Analyses the nature of product strategy and the managemen...