• Principles of Marketing (Paperback / softback)
    Dr. Frances Brassington, ...
    An introduction to marketing from a European perspective,...
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    Consumer Behaviour Third European Enhanced Media Edition...
  • Dr. Frances Brassington, ...
    Useful for first-time marketing students, this book leads...
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  • Marketing Communications (Paperback / softback)
    Chris Fill
    Marketing Communications, 5th edition is the most complet...
  • Principles of Marketing (Paperback / softback)
    Philip Kotler, Gary Armst...
    Covering exciting new topics such as Sustainability, this...
  • Strategic Marketing Management (Paperback / softback)
    Colin Gilligan, Richard M....
    Contains chapters on 'The Nature and Role of Competitive ...
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  • Marketing (Paperback / softback)
    Sally Dibb, etc., Simkin, ...
    Derived from the American text by Pride and Ferrell, this...
  • Consumer Behaviour (Paperback / softback)
    Zubin Sethna, Jim Blythe
    Informal yet academically rigorous in style, this fun tex...
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  • Marketing Management and Strategy (Paperback / softback)
    Peter Doyle, Phil Stern
    A practical management guide to the ideas in marketing an...
  • Marketing Changes (Paperback / softback)
    Susan Hart
    This is a core text for students at undergraduate level a...
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    Geoff Lancaster, Lester M...
    Synthesises marketing knowledge to present the fundamenta...
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  • This is Marketing (Paperback / softback)
    Seth Godin
    For the first time Seth Godin offers the core of his mar...
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  • Logo Design Love (Paperback / softback)
    David Airey
    In Logo Design Love, Irish graphic designer David Airey b...
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  • Do Purpose (Paperback / softback)
    David Hieatt
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    Ryan Holiday
    A malicious online rumor costs a company millions.
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    Marketing Strategy and Competitive Positioning 5e deals w...
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    Takes a strategic approach to international retailing, ex...
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  • Marketing for Tourism (Paperback / softback)
    J. Christopher Holloway
    This fourth edition provides an introduction to the gener...