• Thoughts on Design (Paperback)
    Paul Rand, Michael Bierut
    One of the most definitive and timeless books on design t...
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  • Pete Barry
    A coursebook that tells you what you need to know about a...
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    Tony Yeshin
    Provides both an understanding of the application of the ...
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    Offering not only a conceptual and theoretical grounding ...
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    Helen Katz
    The Media Handbook provides a practical introduction to t...
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    How does advertising work?
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    Creativity isn't an occupation, its a preoccupation.
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    Wheels of history: From the Model T and DB5 to the VW Bee...
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  • Lifestyle Brands (Hardback)
    Stefania Saviolo, Antonio ...
    What do brands like Apple, Diesel, Abercrombie & Fitch an...
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    This book offers a critical, empirically-grounded and con...
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    The classic (and irreverent) bestselling guide to creatin...
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    Tony Morgan
    A great introduction for retail students, this book offer...
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  • Ogilvy on Advertising (Paperback)
    David Ogilvy
    The author is a well known and respected as the most succ...
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  • Paul Arden
    A handbook of how to succeed in life by an advertising guru.
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  • Positioning (Paperback)
    Al Ries, Jack Trout
    Helps you deal with the problems of communicating to a sk...
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    Useful for both professionals and students, this book cov...
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  • Ultimate Guide to Platform Building (Paperback / softback)
    Wendy Keller
    Your business relies on you for its survival, and its lif...
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  • Tim Wu
    A revelatory look at the rise of the 'attention merchants...
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