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Narrative Economics (Paperback / softback)Robert J. ShillerStories people tell-about financial confidence or panic, ...From £15.71
This is Marketing (Paperback / softback)Seth GodinFor the first time Seth Godin offers the core of his mar...From £14.74Save £2.25
Consumer Behaviour (Paperback / softback)Martin M. Evans, Gordon F...Consumer behaviour is the study of how, where, when and w...From £51.22Save £4.77
Zero-Resistance Selling (Paperback / softback)Maxwell MaltzThrough the power of positive "self-imaging" combined wit... 
Guanxi in the Western Context (Hardback)Barbara Xiaoyu WangDeeply rooted in Chinese culture, the concept of guanxi h...From £33.68Save £11.31
Hooked (Hardback)Nir EyalWhy do some products capture our attention while others f...From £11.00Save £1.99
Scoring Points (Paperback / softback)Terry HuntGo behind the scenes at Tesco and learn best practice fro...From £25.11
Marketing Research (Paperback / softback)Peter ChisnallCovers the principal techniques and applicationsof marke... 
Principles of International Marketing Research (Paperback / softback)Len GrovesA comprehensive guide to the issues involved in assessing... From £20.02Save £11.97
Do Penguins Eat Peaches? (Paperback / softback)Katie TuckerSimple market research hacks from the world of big tech t...From £11.40Save £3.59
Do Penguins Eat Peaches? (Hardback)Katie TuckerSimple market research hacks from the world of big tech t...From £17.11Save £7.88
Consuming Atmospheres (Hardback)Chloe Steadman, Jack CoffinAtmosphere is a term often used in everyday life to descr...From £111.23Save £18.77