Market research

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  • Cast Away (Paperback / softback)
    Jo M Sekimonyo, Tara Casimir
    From £8.91
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  • Consumer Behaviour (Paperback)
    Martin Evans, Gordon Foxa...
    Consumer behaviour is the study of how, where, when and w...
    From £44.47
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  • Maxwell Maltz, Dan Kenned...
    Through the power of positive "self-imaging" combined wit...
    From £10.66
  • Exporting (Paperback)
    Laurel J. Delaney
    "Laurel Delaney writes in a tremendous spirit of service ...
    From £16.53
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  • Hooked (Hardback)
    Nir Eyal
    Why do some products capture our attention while others f...
    From £8.78
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  • Decoded (Hardback)
    Phil Barden
    In this groundbreaking book Phil Barden reveals what deci...
    From £14.60
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  • Marketing Research (Paperback)
    Naresh K. Malhotra, David ...
    This text presents a look at both the principles and prac...
    From £55.65
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  • Scoring Points (Paperback)
    Clive Humby, Terry Hunt, ...
    Tells the dramatic story of how Tesco Clubcard was concei...
    From £14.48
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  • Marketing Research (Paperback)
    Peter Chisnall
    Covers the principal techniques and applications of marke...
    From £37.08
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  • Len Groves
    A comprehensive guide to the issues involved in assessing...
    From £25.18
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  • Joseph Turow
    A revealing and surprising look at the ways that aggressi...
    From £19.93
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  • Ken Rutsky
  • Launching to Leading (Paperback / softback)
    Ken Rutsky
    From £11.34
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  • Jan-Benedict E. M. Steenkamp
    Introducing the global brand value chain, this book expla...
    From £13.95
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  • Alexander Osterwalder, Yve...
    100 Blank, Extra Large, Tear-Out Canvases Give You More S...
    From £20.45
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  • Josef Wieland
    Over the last years, "Creating Shared Value" has become a...
  • Ernan Haruvy
    Experimental Economics in Marketing has a set of goals to...
    From £48.93
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  • Alexandre Ardichvili
    This edited volume provides an overview of the current st...
    From £74.59
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