Seller
Your price
£9.78
RRP: £13.99
Save £4.21 (30%)
Dispatched within 4-6 working days.

influence

The Psychology of Persuasion. Collins Business Essentials

By (author) Robert B. Cialdini
Format: Paperback / softback
Publisher: HarperCollins Publishers Inc, New York, United States
Imprint: HarperBusiness
Published: 1st Feb 2007
Dimensions: w 135mm h 203mm d 21mm
Weight: 249g
ISBN-10: 006124189X
ISBN-13: 9780061241895
Barcode No: 9780061241895
Synopsis
Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

New & Used

Seller Information Condition Price
-New£9.78
+ FREE UK P & P

What Reviewers Are Saying

Submit your review
Newspapers & Magazines
For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology