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New Product Development in Textiles

Innovation and Production. Woodhead Publishing Series in Textiles

Edited by L Horne
Format: Paperback / softback
Publisher: Elsevier Science & Technology, Cambridge, United Kingdom
Imprint: Woodhead Publishing Ltd
Published: 19th Aug 2016
Dimensions: w 156mm h 234mm d 12mm
Weight: 319g
ISBN-10: 0081016727
ISBN-13: 9780081016725
Barcode No: 9780081016725
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Synopsis
An increasingly important feature across the technical textile industry is to produce textiles faster and to have more effective new product development (NPD). New product development in textiles: Innovation and production not only provides a fascinating overview of how products are launched, but is also a source of practical guidance for developing textile products successfully. Part one provides a general overview of innovation and textile product development that introduces the reader to the principles of developing and defining new products. Part two goes on to discuss a collection of international studies from across the textile industry. Chapters describe actual new product development projects, identifying the problems that were faced and what can be learnt from these projects, such as customer co-creation and methods for reducing the risk in NPD. Topics range from technical textiles and apparel to the end uses of textiles used within the automotive and packaging industries. With its distinguished editor and international team of expert contributors New product development in textiles: Innovation and production is an essential guide for academics and textile development professionals worldwide, in sectors ranging from design, production and marketing through to management.

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"A valuable addition to the literature on NPD... An essential guide for textile development professionals and academics worldwide because of the breadth of information it contains." --Textile Month International