🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£127.50
Out of Stock

Analytic Activism

Digital Listening and the New Political Strategy. Oxford Studies in Digital Politics

By (author) David Karpf
Format: Hardback
Publisher: Oxford University Press Inc, New York, United States
Published: 12th Jan 2017
Dimensions: w 163mm h 238mm d 20mm
Weight: 526g
ISBN-10: 0190266120
ISBN-13: 9780190266127
Barcode No: 9780190266127
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
Some of the most remarkable impacts of digital media on political activism lie not in the new types of speech it provides to disorganized masses, but in the new types of listening it fosters among organized pressure groups. Beneath the easily visible waves of e-petitions, "likes," hashtags, and viral videos lies a powerful undercurrent of activated public opinion. In this book, David Karpf offers a rich, detailed assessment of how political organizations carefully monitor this online activity and use it to develop new tactics and strategies that help them succeed in the evolving hybrid media system. Karpf discusses the power and potential of this new "analytic activism," exploring the organizational logics and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines. He investigates how MoveOn.org and it "netroots" peers use analytics to listen more effectively to their members and supporters. He also identifies two boundaries of analytic activism - the analytics floor and analytics frontier - which define the scope of this new style of organized citizen engagement. The book concludes by examining the limitations of analytic activism, raising a cautionary flag about the ways that putting too much faith in digital listening can lead to a weakening of civil society as a whole.

New & Used

Seller Information Condition Price
-New
Out of Stock

What Reviewers Are Saying

Submit your review
Newspapers & Magazines
The book is both compelling and entertaining... It is a concise and thoroughly readable book. * Christopher Wilson, Information, Communication & Society *