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Public Relations Writing
By (author)
James Mahoney
Genres:
Writing skills, Business & management, Business communication & presentation, Public relations, Technical writing
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Synopsis
Good public relations writing should be clear, concise, inspiring, informative, active and ethical. Employers expect highly competent professional writing from new and experienced employees, Public Relations Writing teaches readers to write quality and relevant content for all public relations tools.
The third edition demonstrates why different writing approaches are necessary for specific public relations tools and the practical aspects of writing for them. It includes advice to help plan, write and implement communication pathways and public relations tools. New & Used
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