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Synopsis
In this brand new textbook, Peter J. Buckley, Peter Enderwick, and Adam R. Cross bring a wealth of experience and a truly global approach to the study of international business. A thorough grounding in economic and international business theory is complemented by examples and extended cases from six continents.
The Global Factory framework, developed by Peter J. Buckley, is used throughout the book to form an overarching, coherent and accessible model for understanding how businesses operate globally. The framework brings together economics and other perspectives, including social anthropology, political economy, and management, to explain how international businesses integrate to produce goods and services, and places international business theories firmly in their global context.
An international range of examples and extended cases link theory to management practices throughout, preparing students for the challenges faced in the real world of business. Engaging examples include internationally-recognised multi-national enterprises such as Apple, Airbnb, and Uber, as well as companies from emerging markets such as Laos, Brazil, and Ethiopia.
Opening cases discuss real challenges confronted by international businesses and invite students to devise their own solutions. Closing cases and IB Insights allow students to engage and reflect on international business practices at real, global companies.
Additional learning features include Topics for Debate, which encourage students to view international business through a critical lens, and Research Insights, which provide commentary on seminal international business research, and introduce students to key scholarship.
The accompanying online resources provide superior ready-to-use support for both students and lecturers:
For students:
Links to seminal articles as highlighted in the Research Insights feature, with commentary encouraging students to critique them
Internet activities to develop skills in research, data collection, and analysis
Web links to sources of data accompanied by a brief critical commentary and user guide
Multiple-choice questions with instant feedback
IB decision-aids
For lecturers:
Additional shorter and longer case studies with exemplar answers
Links to video clips including a short paragraph of critical commentary
Comprehensive customisable PowerPoint slides
Test bank
Tutorial activities
Suggested assignment and discussion questions
Instructor's manual including guidance from the authors on the case study questions, IB challenges, and Topics for Debate features
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What Reviewers Are Saying
The world of international business is changing rapidly and this new text provides students with a timely update on recent developments in theory, practice and policy. Written by three leading experts in the field the book provides a rigorous and accessible review of key issues. It explains not only what is happening today, but why it is happening, and what this means for managers, policy-makers and researchers. * Professor Mark Casson, Univeristy of Reading * A well-conceived, written and presented textbook... I anticipate this becoming a key resource for business schools internationally. * Dr Jennifer Johns, Senior Lecturer in International Business, University of Liverpool * A well-researched text that integrates international business theory and interesting case studies. Supports critical discussion of international business issues and helps learners to engage with and reflect on the complexities of international business contexts. * Dr Roseline Wanjiru, Senior Lecturer and Programme Leader, Northumbria University * At the beginning of the 2000s one of the three authors asked the provoking and contentious question: Is the international business research agenda running out of steam? This textbook is proof to the contrary; that international business is more relevant and vibrant than ever before. Numerous topical and updated real-life cases complement and give life to proven and new theories and concepts, such as the global factory. This international business textbook certainly
sets a new standard in the field. * Professor Bent Petersen, Copenhagen Business School * This International Business textbook is a welcome addition to existing IB teaching materials. The authors use the global factory as their basic model for understanding current international business organizations and take care throughout the book to explicitly discuss how the topics in each chapter have implications for the global factory and how it is organized and managed. At the same time, interesting business cases of various lengths, and very importantly,
covering diverse international settings, as well as debate questions and challenges related to theory and practice, provide the input for stimulating interactive classes. Supported by a pleasant and structured lay-out this lively textbook has all the elements in place for successful international business
education the world over. * Dr Rian Drogendijk, University of Groningen * This book is a momentous effort, covering a comprehensive spectrum of issues related to international business, from the traditional ones of exporting and foreign direct investment, to current concerns about corporate social responsibility and anti-globalization sentiments. Solidly grounded on the the global factory framework, it is a unique and well-written textbook that systematically deals with both operative and strategic aspects of international business. * Professor Gabriel R.G. Benito, BI Norwegian Business School *