"There is no other text that explores and reveals the complex nature of snowboarding culture in such depth. It must therefore be seen as a cutting-edge offering, not just in snowboarding subculture but in embodied theorising through multi-modes of data generation and multi-disciplinary social theorising . . . This book joins the large body of excellent qualitative work in the field of sport subculture, its complexities and how they can be scrutinised and revealed through theory. Its quality and breadth of theory together with its skilful application will ensure its worthy place on the reading lists of cultural studies students for many years to come." - Leisure Studies