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Principles of International Marketing Research
By (author)
Len Groves
Genres:
International trade, Market research
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Synopsis
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data. New & Used
| Seller | Information | Condition | Price | |
|---|---|---|---|---|
 | - | New | £20.02 + FREE UK P & P |
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