Over 150 essential mantras for anyone interested in taking good pictures. Get close, take bad pictures, blur is your friend, use natural light, don't delete, be selective, stare - every photographer works by their own rules. These rules can be practical (know your lenses) or inspirational (break through barriers), but, as we all, know rules are also made for breaking. Providing insider tips inspired by the greatest photographers from history and original pieces of advice from some of the most well-respected living professionals, Paul Lowe (expert photographer and lecturer) presents over 150 bite-sized dos and don'ts from the likes of Dorothea Lange, Don McCullin, Martin Parr, Rankin and Richard Avedon. Covering all aspects of photography - from making photographs, to being a photographer and professional practice - this book combines inspiration with practical tips you can experiment with. With succinct, accessible and engaging entries and expert advice from the author - readers can either dip in at random or read religiously. This book will provide endless inspiration for students, amateurs and professional photographers alike.