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4chan is the 'Anti-Facebook': a site that radically encourages anonymity. It spawned the group Anonymous, which famously defended WikiLeaks founder Julian Assange by hacking and taking down MasterCard's and Visa's Web sites. Created by a 14-year-old wunderkind in 2003, it is the creative force behind "the Web's most infectious memes and catchphrases" (Wired). Today it has over 5 million monthly users and over 300 million page views, with enormous social influence to match. Epic Win is the first book to tell 4chan's story. Longtime blogger and 4chan member Cole Stryker writes with a voice that is engrossingly informative and approachable. Whether examining the 4chan-provoked Jessi Slaughter saga and how cyber-bullying is part of our new reality, or explaining how Sarah Palin's email account was leaked, Epic Win proves 4chan's transformative cultural impact, and how it has influenced - and will continue to influence - society at large.
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One of the largest forums on the Internet... one of the darkest corners of the Web. * New York Times * Like it or hate it, 4chan is an important cultural force ... It is a huge site, and so many Internet memes are formed there, it's hard to ignore it. -- June Cohen, executive producer of TED media Here's a short list of what 4chan has been blamed or lauded for, depending on your perspective: they started a version of Lolcats, probably the Internet's top meme ... They started the 'Rickroll,' a trick where you click on a link you want to see, but instead you're brought to a YouTube video of Rick Astley's 'Never Gonna GiveYou Up' [and] they spread a rumor that Steve Jobs had a heart attack, and the shares of Apple dropped $10. * Vanity Fair *