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A Century of Spin

How Public Relations Became the Cutting Edge of Corporate Power

Format: Paperback / softback
Publisher: Pluto Press, London, United Kingdom
Published: 14th Dec 2007
Dimensions: w 135mm h 215mm d 19mm
Weight: 318g
ISBN-10: 0745326889
ISBN-13: 9780745326887
Barcode No: 9780745326887
Synopsis
This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it shows how it became a key tool in the struggle to subordinate democracy to corporate rule. It is the first book to offer a history of the emergence of corporate propaganda on both sides of the Atlantic during the 20th century. The authors show how the origins of PR were always covertly political. Spin has been around for a long time and its anti-democratic potential is well known to all those who have made use of it. Based on extensive use of original archival material, the book presents a clear chronology of PR's development, culminating with a detailed examination of Gordon Brown and David Cameron's use of spin and how it relates to their connections with big business.

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'Of all the transcendent powers that shape our modern lives, propaganda is the most powerful and insidious. This brilliant, original book reveals the secret truth about so-called public relations and should be required reading on every curriculum' -- John Pilger