Seller
RRP: £23.99
Save £8.30 (35%)
Dispatched within 2-3 working days.
Brand Success
How the World's Top 100 Brands Thrive and Survive
Synopsis
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.
With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.
New & Used
Seller |
Information |
Condition |
Price |
|
| - | New | £15.69 + FREE UK P & P | |
What Reviewers Are Saying
"Ideal for executives or PR pros who wish to learn about successful brands through practical examples." * PR Week * "A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes." * Publishing News *