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Brand Failures

The Truth About the 100 Biggest Branding Mistakes of All Time

By (author) Matt Haig
Format: Paperback / softback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 3rd May 2011
Dimensions: w 140mm h 216mm d 14mm
Weight: 304g
ISBN-10: 074946299X
ISBN-13: 9780749462994
Barcode No: 9780749462994
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Synopsis
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each. A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

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"An entertaining and useful read. As a ready crib for the most famous brand foul-ups, this book is hard to beat." * The Financial Times * "This book is a lot of fun. Haig wants to educate as well as to entertain, and at this he succeeds." * Journal of Consumer Marketing *