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Understanding Social Media

How to Create a Plan for Your Business that Works

By (author) Damian Ryan
Format: Paperback / softback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 3rd Apr 2015
Dimensions: w 156mm h 234mm d 16mm
Weight: 430g
ISBN-10: 0749473568
ISBN-13: 9780749473563
Barcode No: 9780749473563
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Synopsis
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

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"This excellent curated collection of observations is an all-in-one resource that should offer business marketers a wealth of guidance." * Barry Silverstein, Foreword Reviews * "this is... a textbook that's going to be required reading" * Vickie Siculiano, Smarter Online Marketing Podcast * "Takes a fresh approach to teaching the ins and outs of social media. With the case studies and various approaches, it's a comprehensive guide to making social media work for your business. It also goes so far as to illustrate how social media success translates to business success and sales, which is sometimes difficult to explain to clients (and ourselves). Understanding Social Media is perfect for someone who recognizes the benefits of social media marketing and wants to take it to the next level and learn to deliver and measure results." * Sabrina Williams, Breeni Books *