Design Management is the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design, strategy and supply chain techniques to enable the creation of more effectively designed products, services, communications and brands. As such, it is relevant to a very broad range of industries and sectors, and Design Management recognises this by structuring content around four key universal perspectives: values, horizons, visions, and futures. These perspectives give an overview of the development, key issues and future direction of design management.
Meticulously researched, Design Management goes beyond individual project-level implementation and also explores design strategy at both organisational and macro levels. By showcasing its impact all the way up to industrial and national application, students will gain a deep understanding of the nuances, scope and scalability of design. Filled with vibrant case studies and guest perspectives from a spectrum of industry leaders and policy makers, Design Management is an invaluable real-world commentary on design's role as a key asset in organisational activity. Accompanied by a valuable toolkit of downloadable resources, the book's engaging and accessible style provides students and practitioners with everything needed to foster a climate of creative engagement.