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Event Sponsorship and Fundraising

An Advanced Guide

By (author) Eva Nicotra, Tom Lunt
Format: Paperback / softback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 3rd Nov 2018
Dimensions: w 156mm h 234mm d 20mm
Weight: 408g
ISBN-10: 0749480920
ISBN-13: 9780749480929
Barcode No: 9780749480929
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Synopsis
Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.

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"In the ever-changing and burgeoning world of live experiences, this book manages to step back and take a firm grasp on the vital discussions and dynamics around sponsorship and fundraising events." * Nick Adams, Founder and Managing Director, Sense * "Writing a book that will be useful for practitioners yet also appeal to an academic audience is difficult. Tom Lunt and Eva Nicotra have pulled it off. The authors demonstrate how academics in vocational fields such as event management might contribute to the improvement of practice." * Professor Rhodri Thomas, Dean, School of Events, Tourism and Hospitality Management, Leeds Beckett University * "This is one of the first texts to address finance, fundraising and sponsorship issues in a way that is immediately relevant to events managers. The mixture of research, professional insights and industry case studies means that this book will be equally valued by teachers and students." * Dr James Kennell, Principal Lecturer and Programme Leader for Events Management, University of Greenwich * "Event sponsorship and fundraising are critical to the success of any event delivered in today's highly volatile and politicized world. An extremely important text examining the challenging and innovative world of sponsorship and a welcome addition to the event management literature." * Dr Jane Ali-Knight, Professor of Festival and Event Management,Edinburgh Napier University *