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User Research

A Practical Guide to Designing Better Products and Services

By (author) Stephanie Marsh
Format: Paperback / softback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 3rd Mar 2018
Dimensions: w 158mm h 236mm d 15mm
Weight: 440g
ISBN-10: 0749481048
ISBN-13: 9780749481049
Barcode No: 9780749481049
Synopsis
Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Ultimately, User Research is about putting natural powers of observation and conversation to use in a specific way. The book isn't bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.

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"A practical, useful and usable guide with a plethora of user research methods. The breadth of coverage is invaluable, enabling you to consider the right blend of user research methods for your project."--Rebecca Gill, Director, Bunnyfoot "We finally have a practical and pragmatic overview of user research methods together in one book. I expect to see well-thumbed and bookmarked copies of this book on the desks of everyone who believes in the value of designing for their users."--Amy Stoks, Principal Consultant, Affinity UX Ltd "Undoubtedly the most definitive guide to the discipline I've ever read."--Lydia Howland, freelance user research consultant "It's really exciting to see Stephanie Marsh sharing her talent, knowledge and passion for user research. We will all benefit from her expert, hands-on guidance through the range of qualitative and quantitative research techniques that help us to deliver well-designed digital services."--Liam King, Digital Strategist, Lagom Strategy