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Video Marketing Strategy

Harness the Power of Online Video to Drive Brand Growth

By (author) Jon Mowat
Format: Paperback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 3rd Mar 2018
Dimensions: w 152mm h 238mm d 11mm
Weight: 470g
ISBN-10: 0749481595
ISBN-13: 9780749481599
Barcode No: 9780749481599
Synopsis
Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video and create effective video campaigns. This in-depth look at the world's most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can't be achieved any other way. The book explores both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?). It looks at how multiple videos form wider campaigns and covers content hubs, activation strategies and testing. It is filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan. Written by an award-winning video marketer with decades of experience, Video Marketing Strategy gives readers the magic formula to create engaging, effective content. Truly global in scope, it features case studies from around the world, and shows how marketers from all sectors and industries have used video campaigns successfully. Featuring insights from prominent industry practitioners Video Marketing Strategy is jam-packed with guidance on how to make videos that cut through the market place and deliver measurable results.

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"A fantastically easy-to-read, practical and hands-on book that covers the theory and practice of creating great video marketing. I learned a huge amount and enjoyed reading it - not an easy thing to achieve! Highly recommended."--Daniel Rowles, CEO, TargetInternet.com "An exceptionally comprehensive study of the power and necessity of a varied content strategy with video at its core."--Ben Wiggins, Brand & Communications Manager, Infiniti Motor Company "No industry is having to change and adapt faster than advertising, as technology and culture are drastically changing the way that people connect with brands. An essential read for anyone in the content marketing space."--Henry Stuart, CEO and Cofounder at Visualise