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Digital Branding

A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

By (author) Daniel Rowles
Format: Paperback / softback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 3rd Dec 2017
Dimensions: w 157mm h 235mm d 13mm
Weight: 365g
ISBN-10: 0749481692
ISBN-13: 9780749481698
Barcode No: 9780749481698
Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a respected CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity.

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"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend."--Tim Ruthven, Head of Marketing Innovation, Imperial College Business School "In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough."--Gemma Butler, Associate Director of Marketing, Chartered Institute of Marketing "The definitive hands-on guide to digital tactics and strategy."--Ciaran Rogers, Host. of the Digital Marketing Podcast