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Mastering the Supply Chain
Principles, Practice and Real-Life Applications
Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out the challenges that need to be overcome in order to find practical ways of implementing these in a real company situation. Readers are continuously asked to actively reflect on the choices they make, thus experiencing first-hand the many challenges that good and effective supply chain management presents.
Mastering the Supply Chain presents a different way of learning that puts the reader at the heart of a life-like situation, so that they experience the impact of every decision they make, not just in their own 'silo' but across the business. In this way, they will learn that many supply chain concepts are relatively simple to understand, but not so easy to apply in reality. Chapter 6 helps students to pull everything they've learned together and see how the concepts play out in the real world by guiding them through an interactive demonstration of the online business simulation game The Fresh Connection (free access is included with the book). This is a key text for students on supply chain management BScs and MScs as well as background reading for students playing the full version of The Fresh Connection Business Simulation game.
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What Reviewers Are Saying
"This is the missing book on supply chain management: this practice-oriented, business-driven and interactive book is a pleasure to read and essential for people who wish to advance in their supply chain career."--Desiree Knoppen, Associate Professor and Head of Academic Department, Marketing, Operations and Supply, EADA Business School, Barcelona "This book is a real breakthrough for the learning and teaching of supply chain management."--Christian van Delft, Associate Professor of Information Systems and Operations Management, HEC Paris "Building on his extensive training experience, Ed Weenk has written a very valuable and accessible book."--Finn Wynstra, NEVI Professor of Purchasing and Supply Management, Rotterdam School of Management "This excellent book not only covers core supply chain management principles, buts adds a guided approach to mastering them. It will be of great value to both students and lecturers."--Tom Van Woensel, Professor of Operations Management and Logisitics, Eindhoven University of Technology and Antwerp Management School "Ingeniously incorporates knowledge and practice of the fundamentals. The diagrams are especially descriptive, and the combination of theory with experential learning is a game-changer in the quest to educate students and professionals how to manage supply chains in an ever-changing world."--Laura M Meade, Director of International Programs and Professor of Supply Chain Practice, Neeley School of Business, Texas Christian University, Fort Worth "Mastering the Supply Chain is an excellent work that gives us the opportunity to review the concepts of the Supply Chain from a perspective that achieves a perfect balance between the methodology and the practical approach. In the text, Ed Weenk manages to capture with great skill the complex relationships that arise in the world of business without falling into excessive simplification, while allowing the reader to understand concepts from a practical perspective. My most sincere congratulations to Prof. Weenk. I am sure that Mastering the Supply Chain will be of great interest to practitioners, as well as academics and students."--Dr. Luis E. Herrera - Associate Professor in the School of Industrial and Systems Engineering at the Monterrey Institute of Technology, Mexico City (Mexico) "Mastering the Supply Chain provides an invaluable guide for understanding how decisions are made when managing the supply chain strategically. The emphasis of the book is on practical learning and hence the book is written around 'The Fresh Connection' supply chain game. Having used this game in my courses over several years, this book would be an excellent companion. The book will provide value for UG, PG and MBA courses with a focus on supply chain management."--Professor Samir Dani, Professor of Logistics and Supply Chain Management, Head of Logistics, Marketing, Hospitality and Analytics, University of Huddersfield, UK