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Entrepreneurship For Dummies

By (author) K Allen
Format: Paperback / softback
Publisher: John Wiley & Sons Inc, United States
Imprint: Hungry Minds Inc,U.S.
Published: 31st Oct 2000
Dimensions: w 183mm h 233mm d 23mm
Weight: 725g
ISBN-10: 0764552627
ISBN-13: 9780764552625
Barcode No: 9780764552625
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Synopsis
Today's business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step. Included are all the procedures necessary to create a successful business. Learn how to know your customer, test and protect your product, test distribution, and create a business plan. Discover how to find the best legal structure, business model, organization plan, marketing plan, and financial plan.

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