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Strategies for High-Tech Firms

Marketing, Economic, and Legal Issues

By (author) Joseph A. Klein, P.M. Rao
Format: Hardback
Publisher: Taylor & Francis Ltd, London, United Kingdom
Imprint: Routledge
Published: 8th Feb 2013
Dimensions: w 174mm h 246mm d 23mm
Weight: 614g
ISBN-10: 0765617978
ISBN-13: 9780765617972
Barcode No: 9780765617972
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Synopsis
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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