SALES HANDLE: Learn all about feelings with the expressive art of best-selling illustrator and author Todd Parr. KEY SELLING POINTS: * The flashcard format has sold well for Chronicle. * Todd Parr's best-selling books often deal with feelings--these flashcards riff on smililar themes, and will resonate with his readership. * Planet Color by Todd Parr is a new lifestyle brand with apparel and backpacks. These flashcards are part of the Planet Color program. * Todd Parr's art speaks to kids--they often say they relate to his drawings. * The thick, sturdy cards are perfect for young children to hold. * Cards could also be hung in classrooms/nurseries. HOW WILL THIS TITLE BE DISTINCTIVE: * There are no other 'feelings flashcards' like ours (that we are aware of). Eeboo has 'good manners' and 'good citizenship' flashcards, but not emotions. There is an institutional set for child therapists (http://www.childtherapytoys.com/store/product81.html), but our art is not attractive, not vibrant or child-friendly. SPEAK TO THE EXISTING TREND/DEFINE CONSUMER: * Understanding and naming feelings are a key component of a child's development. These flashcards will assist parents as they help their children to navigate and understand the emotional spectrum. QUANTIFY VALUE: There are 20 cards featuring 40 feelings--such a deal at just $112.99! NOTABLE AUTHORS OR CONTRIBUTORS TO PROJECT. Todd Parr is a star children's author with strong book sales and fan base. RELEVANT SALES COMPARISONS OR SALES INFO. Todd Parr has sold over 2 million copies of his books. Top-selling Todd Parr titles: It's OK to Be Different by Todd Parr / Little, Brown Young Readers/ May 2004 / $9.99 / 9780316155625 / BookScan: 57,115 The Family Book by Todd Parr / Little, Brown Young Readers / October 2003 / $15.99 / 9780316738965 / BookScan: 46,820 The Mommy Book by Todd Parr / Little, Brown Young Readers / April 2002 / $15.99 / 9780316608275 / BookScan: 43,423