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Oversubscribed

How to Get People Lining Up to Do Business with You

By (author) Daniel Priestley
Format: Paperback / softback
Publisher: John Wiley and Sons Ltd, Oxford, United Kingdom
Imprint: Capstone Publishing Ltd
Published: 3rd Apr 2015
Dimensions: w 146mm h 220mm d 21mm
Weight: 315g
ISBN-10: 0857086197
ISBN-13: 9780857086198
Barcode No: 9780857086198
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Synopsis
Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: * Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business * Explains how to become oversubscribed, even in a crowded marketplace * Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas * Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched

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[A] lively and highly inspiring book about entrepreneurship (The Irish Times, April 2015)