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Essentials of Strategic Management

By (author) Charles Hill, Gareth Jones
Format: Paperback / softback
Publisher: Cengage Learning, Inc, Florence, United States
Imprint: South-Western College Publishing
Published: 19th Apr 2011
Dimensions: w 203mm h 254mm d 29mm
Weight: 726g
ISBN-10: 1111525196
ISBN-13: 9781111525194
Barcode No: 9781111525194
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Synopsis
ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.

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