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Brand Revolution

Rethinking Brand Identity

By (author) M. Sicard
Format: Hardback
Publisher: Palgrave Macmillan, Basingstoke, United Kingdom
Published: 9th Nov 2012
Dimensions: w 152mm h 229mm d 14mm
Weight: 432g
ISBN-10: 1137019484
ISBN-13: 9781137019486
Barcode No: 9781137019486
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Synopsis
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

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