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Social Franchising
Edited by
I. Alon
Genres:
Business innovation, International business, Franchises, International economics, Business & management, Business strategy, Research & development management, Sales & marketing, Organizational theory & behaviour
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Synopsis
Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries. New & Used
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