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Masculinity, Media, and the American Presidency

The Evolving American Presidency. 2015

By (author) Meredith Conroy
Format: Hardback
Publisher: Palgrave Macmillan, Basingstoke, United Kingdom
Published: 16th Sep 2015
Dimensions: w 140mm h 216mm d 13mm
Weight: 395g
ISBN-10: 1137456442
ISBN-13: 9781137456441
Barcode No: 9781137456441
This book analyzes the way media describe presidential candidates' character and the degree to which this discourse maintains a preference for masculinity in our politics, using content analysis of major print new media outlets.

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"This book is the first to theorize and analyze the role of gendered candidate framing in presidential elections. Conroy's meticulous empirical work reveals that gendered framing is a significant factor in who wins the White House, even when both of the candidates are male. She takes the field in a refreshing new direction that better explains the dynamics of presidential politics." - Caroline Heldman, Associate Professor of Politics, Occidental College, USA "In Masculinity, Media, and the American Presidency, Meredith Conroy breaks new ground. Her innovative gender framing theory proves powerful, her broader consideration of gender is eye-opening, and her contribution could not be more timely. Conroy strikes the perfect balance between nuanced narrative and sophisticated analysis." - Justin Vaughn, Professor of Political Science, Boise State University, USA, and author of Czars in the White House: The Rise of Policy Czars as a Presidential Management Tools (2015) "In this innovative and well-researched study, Meredith Conroy provides a thoughtful analysis on gender conflict framing in news coverage of presidential campaigns. Through content analysis and the merging of research in the areas of gender, media, and leadership, Conroy shows that the over-reliance of gendered media language in coverage of presidential candidates elevates masculine traits as those most desired by voters, disadvantaging women seeking higher office by potentially altering perceptions of their political leadership capabilities." - Lori Cox Han, Professor of Political Science, Chapman University, USA, and author of In It to Win: Electing Madam President (2015)