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Neoliberalism and the Media

Edited by Marian Meyers
Format: Paperback / softback
Publisher: Taylor & Francis Ltd, London, United Kingdom
Imprint: Routledge
Published: 12th Feb 2019
Dimensions: w 152mm h 227mm d 15mm
Weight: 372g
ISBN-10: 1138094439
ISBN-13: 9781138094437
Barcode No: 9781138094437
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Synopsis
This book examines the multiple ways that popular media mainstream and reinforce neoliberal ideology, exposing how they promote neoliberalism's underlying ideas, values and beliefs so as to naturalize inequality, undercut democracy and contribute to the collapse of social notions of community and the common good. Covering a wide range of media and genres, and adopting a variety of qualitative textual methodologies and theoretical frameworks, the chapters examine diverse topics, from news coverage of the 2016 U.S. presidential election to the NBC show Superstore (an atypical instance in which a TV show, for one brief season, challenged the central tenets of neoliberalism) to "kitchen porn." The book also takes an intersectional approach, as contributors explore how gender, race, class and other aspects of social identity are inextricably tied to each other within media representation. At once innovative and distinctive in its illustration of how the media is complicit in perpetuating neoliberal ideology, Neoliberalism and the Media offers students and scholars alike an incisive portrait of the intersection between media and ideology today.

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Marian Meyers has put together an insightful, timely, highly teachable collection. Neoliberalism and the Media is a gift for media studies scholars and students who want to understand our political context and the decisive yet multi-faceted ways that media participate in maintaining the neoliberal status quo. - Julie Wilson, Allegheny College