Seller
RRP: £150.00
Save £21.94 (15%)
Printed on Demand
Dispatched within 7-9 working days.
Understanding Sport Management
International perspectives
Synopsis
Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management. Adopting an issues-based approach and drawing on the very latest research, it demonstrates how theory translates into practice across all the key functional areas of sport management, from governance and leadership to tourism and events.
Written by a team of experts from across the globe, the book explores sport management from a truly international perspective and looks at all levels from professional, high-performance sport to non-profit and grassroots. With extended real-world case studies and an array of helpful features in every chapter, it addresses crucial topics such as:
managing organisational performance
communication and social media
sponsorship and marketing
the impact of sport on society
future directions for sport management.
Complemented by a companion website full of additional teaching and learning resources for students and instructors, this is an essential textbook for any degree-level sport management course.
New & Used
Seller |
Information |
Condition |
Price |
|
| - | New | £128.06 + FREE UK P & P | |
What Reviewers Are Saying
"Understanding Sport Management: International Perspectives is a truly excellent textbook." - Joseph Fahlen, Department of Education, Umea University, Sweden
"This book can serve as an introductory text in any sport management program because it offers an extensive array of content for understanding sport management. As the title implies, the book's unique feature is its issue-based approach on the latest sport management topics with an international perspective ... the book is practical and contains a wealth of insights. It would be a valuable asset for students who plan to work in the sport industry because the cases and exercises can help them improve their critical-thinking and decision-making skills." - Ari Kim, University of North Florida, International Journal of Sport Communication