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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Format: Paperback / softback
Publisher: Taylor & Francis Ltd, London, United Kingdom
Imprint: Routledge
Published: 13th Nov 2018
Dimensions: w 152mm h 230mm d 18mm
Weight: 484g
ISBN-10: 1138281352
ISBN-13: 9781138281356
Barcode No: 9781138281356
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Synopsis
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

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