🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£70.57
RRP: £77.99
Save £7.42 (10%)
Dispatched within 2-3 working days.

Political Campaign Communication

Inside and Out

Format: Paperback / softback
Publisher: Taylor & Francis Ltd, London, United Kingdom
Imprint: Routledge
Published: 30th Nov 2017
Dimensions: w 190mm h 234mm d 24mm
Weight: 740g
ISBN-10: 113829182X
ISBN-13: 9781138291829
Barcode No: 9781138291829
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.

New & Used

Seller Information Condition Price
-New£70.57
+ FREE UK P & P

What Reviewers Are Saying

Submit your review
Newspapers & Magazines
If it has happened in American politics, not only has Larry Powell or Joe Cowart seen it, they probably were involved in it. This is book by two great political pros. It should be a must read for anyone involved in politics or any student of politics. If you don't read it and your opponent does, you will be at a great disadvantage.

- James T. Kitchens, Ph. D.,The Kitchens Group

Powell's experience as both an academic and a political consultant shine through to provide readers with an authentic look at this topic. This text will be helpful to those who are striving to teach students to be more politically literate and effective members of our society.

- Melissa M. Smith, PhD, Mississippi University for Women, USA

This is the essential book for scholars and practitioners alike; it bridges the gap between academic study and professional application while providing an in-depth look at the realities of the modern campaign process. The strength of this book comes from the authors' own experience, as it incorporates real life examples of both the how and the why of political consulting today.

-Glenda Cantrell, PhD., The University of Alabama, USA