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Synopsis
Competency based which matches the recently revised accreditation in public relations examination (APR), the launching in the certificate of principles in public relations, the efforts by the Page Center for Integrity in Public Communication to build an ethics curriculum, the on Commission on Public Relations Education and the Plank Center for Leadership in Public Relations.
Practically focused to help students learn what they need based on the specific sector in which they plan to work.
Each chapter is written by well-versed and respected PR professionals with relevant experience in the industry they're writing on.
Along with the subject matter experts, each chapter will have an interview from a professional in the field for students to review. The competency chapters will have professionals addressing the role and need for that competency among practitioners while the practice based chapters will focus on daily realities and tips on entering the sector. New & Used
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What Reviewers Are Saying
"This book provides important insights and actionable ideas for the individual practitioner. [... It] effectively employs multiple authors using a consistent framework to deliver a rich, thought-provoking and ultimately digestible survey of contemporary practice. It is easy to imagine undergraduate students and emerging professionals diving into the various sections of this book for insights and ideas. Instructors will certainly appreciate that this book includes examples of a syllabus, midterm and final project, as well as discussion questions."
David Remund, Ph.D., APR, Fellow PRSA for Journal of Public Relations Education, 7(3), 219-223.
Ranked one of the best new PR books to read in 2020 by BookAuthority. "This book provides important insights and actionable ideas for the individual practitioner. [... It] effectively employs multiple authors using a consistent framework to deliver a rich, thought-provoking and ultimately digestible survey of contemporary practice. It is easy to imagine undergraduate students and emerging professionals diving into the various sections of this book for insights and ideas. Instructors will certainly appreciate that this book includes examples of a syllabus, midterm and final project, as well as discussion questions."
David Remund, Ph.D., APR, Fellow PRSA for Journal of Public Relations Education, 7(3), 219-223.
Ranked one of the best new PR books to read in 2020 by BookAuthority.
David Remund, Ph.D., APR, Fellow PRSA for Journal of Public Relations Education, 7(3), 219-223.
Ranked one of the best new PR books to read in 2020 by BookAuthorit
David Remund, Ph.D., APR, Fellow PRSA for Journal of Public Relations Education, 7(3), 219-223.
Ranked one of the best new PR books to read in 2020 by BookAuthorit