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Public Relations for Management Success

Routledge Library Editions: Management

By (author) Frank Jefkins
Format: Hardback
Publisher: Taylor & Francis Ltd, London, United Kingdom
Imprint: Routledge
Published: 10th Apr 2018
Dimensions: w 214mm h 136mm d 12mm
Weight: 140g
ISBN-10: 1138571628
ISBN-13: 9781138571624
Barcode No: 9781138571624
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Synopsis
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

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