🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£36.88
RRP: £42.99
Save £6.11 (14%)
Printed on Demand
Dispatched within 7-9 working days.

City Branding

The Ghostly Politics of Representation in Globalising Cities. Routledge Research in Planning and Urban Design

By (author) Alberto Vanolo
Format: Paperback / softback
Publisher: Taylor & Francis Ltd, London, United Kingdom
Imprint: Routledge
Published: 28th Jun 2018
Dimensions: w 189mm h 236mm d 13mm
Weight: 318g
ISBN-10: 1138595152
ISBN-13: 9781138595156
Barcode No: 9781138595156
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and 'ordinary' cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

New & Used

Seller Information Condition Price
-New£36.88
+ FREE UK P & P

What Reviewers Are Saying

Be the first to review this item. Submit your review now