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Statistics for Management and Economics + XLSTAT Bind-in

By (author) Gerald Keller
Format: Hardback
Publisher: Cengage Learning, Inc, Mason, OH, United States
Imprint: CENGAGE Learning Custom Publishing
Published: 15th Mar 2017
Dimensions: w 210mm h 261mm d 38mm
Weight: 2018g
ISBN-10: 1337093459
ISBN-13: 9781337093453
Barcode No: 9781337093453
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Synopsis
Discover how statistical methods and tools are vital for today's managers as you learn how to apply these tools to real business problems. STATISTICS FOR MANAGEMENT AND ECONOMICS, 11E emphasizes applications over calculation using a proven three-step "ICI" approach to problem solving. You learn how to IDENTIFY the correct statistical technique by focusing on the problem objective and data type; how to COMPUTE the statistics by hand or using Excel (R) or XLSTAT; and how to INTERPRET results in the context of the problem. Extensive data-driven examples, exercises, and cases address the functional areas of business and demonstrate how marketing managers, financial analysts, accountants, and economists rely on statistical applications. Engaging cases focus on climate change and the relationship between payroll and wins in professional sports, while dozens of exercises feature the returns on 40 stocks, which are used to develop the market model and portfolio diversification.

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