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How Pop Culture Shapes the Stages of a Woman's Life

From Toddlers-in-Tiaras to Cougars-on-the-Prowl

By (author) Melissa Ames, Sarah Burcon
Format: Paperback / softback
Publisher: Palgrave Macmillan, Basingstoke, United Kingdom
Published: 6th Feb 2018
Dimensions: w 140mm h 216mm d 16mm
Weight: 356g
ISBN-10: 134984991X
ISBN-13: 9781349849918
Barcode No: 9781349849918
Contemporary popular culture has created a slew of stereotypical roles for girls and women to (willingly or not) play throughout their lives: The Princess, the Nymphette, the Diva, the Single Girl, the Bridezilla, the Tiger Mother, the M.I.L.F, the Cougar, and more. In this book Ames and Burcon investigate the role of cultural texts in gender socialization at specific pre-scripted stages of a woman's life (from girls to the "golden girls") and how that instruction compounds over time. By studying various texts (toys, magazines, blogs, tweets, television shows, Hollywood films, novels, and self-help books) they argue that popular culture exists as a type of funhouse mirror constantly distorting the real world conditions that exist for women, magnifying the gendered expectations they face. Despite the many problematic, conflicting messages women receive throughout their lives, this book also showcases the ways such messages are resisted, allowing women to move past the blurry reality they broadcast and toward, hopefully, gender equality.

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"How Pop Culture Shapes the Stages of a Woman's Life focuses on how popular culture has created stereotypical roles for women that have potentially limited their progress. ... The book is clearly intended for a scholarly audience but is accessible for the lay reader as well." (Maire Simington, Journal of American Culture, Vol. 41 (2), June, 2018)

"In this timely and accessible book, Ames (Eastern Illinois Univ.) and Burcon (Univ. of Michigan) use meta-analyses of audience studies, textual analyses of blogs, user comments and reviews of media texts and products, and one survey to analyze regressive popular cultural texts (e.g., films, toys, self-help books) and stereotypical representations of cisgender girls and women. ... Summing Up: Recommended. Upper-division undergraduates through faculty." (T. E. Adams, Choice, Vol. 54 (3), November, 2016)