This is a fascinating, worthwhile ethnographic and qualitative study of the choices of "sixties stylers" of Europe... The book will be extremely useful as documentary evidence or counter evidence for other scholars' theoretical positions. As such, it is most beneficial to graduate level and advanced undergraduate readers... A welcome addition to any good research library. Summing Up: Highly recommended. Upper-division undergraduates and above. * CHOICE * Fashioning Memory is the most in-depth, theoretically nuanced, and historically and ethnographically-informed work I have seen in fashion studies on concepts of time, memory, vintage, "retro," and authenticity. Jenss is pushing these concepts forward within an insightful framework that will have a strong impact for years to come. * Susan B. Kaiser, Interim Dean of Humanities, Arts and Cultural Studies, and Professor of Women and Gender Studies and Textiles and Clothing at the University of California, Davis, USA *