Solid gold information from a Gold level seller! Veteran eBay expert and author Skip McGrath presents a completely updated guide to the new, drastically altered site. Under its new management, eBay has instituted many important changes that users need to understand if they want to make the most of its potential. This revised edition addresses the company's modified fee structures, its new (and controversial) feedback system and more, while guiding novice and experienced sellers through the steps of starting, expanding and automating a successful eBay business. McGrath offers tips on what's popular with eBay's buyers, as well as on drop shipping, controlling costs, managing inventory, writing headlines and descriptions that sell, launching your first auctions and more.