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Public Relations Case Studies from Around the World (2nd Edition)
Synopsis
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice-from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.
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What Reviewers Are Saying
"I feel free to praise it unabashedly. It is not enough to say that this text is a fine accomplishment. It is, in a word, a gem."
Larissa Grunig, Ph.D., Professor Emerita, University of Maryland "It builds on the success of the first edition, which has been used in several universities throughout the world to teach how public relations is practiced."
Gregor Halff, 2016-2017 Chair, Global Alliance for Public Relations and Communication Management "The editors set out to uniquely provide a text solely dedicated to international case studies. They have been highly effective in doing so, and their second edition brings fresh, contemporary content."
Sandra Duhe, Ph.D.; MBA; APR; Fellow, PRSA