Dalal, Robin O'Hanlon, and Sharon L. Yacobucci, with year of hands-on experience at Rider University, the Icahn School of Medicine at Mount Sinai, and New York University, respectively, have produced a practical guide on how to successfully integrate video marketing into libraries. The book is well organized, featuring a bulleted list of topics at the start of each chapter and wrapping each up with key points, references, and suggested readings. Not only will readers find step-by-step instructions for making a video but will also understand how to use it as a tool for driving awareness, promoting services and resources, and creating relationships with the community. Libraries of all sizes will want to add this gem to their professional collections. * Booklist * There are more than enough tips in this book to prove that librarians can create videos for marketing.... I wholeheartedly recommend that librarians involved in marketing communications have this book on their desks. * Marketing Library Services * This is an excellent practical guide to the creation of videos, with step by step instructions. What I find really gratifying though is the authors understand the marketing process - they get the need to market the videos themselves, and to measure the impact of what they've created. Video Marketing for Libraries is a detailed and comprehensive guide to an increasingly essential aspect of library marketing. -- Ned Potter, Academic Liaison Librarian, York University