There is joy in winning, but participating is what matters most in politics, as Lasch, a true insider, reveals in this fascinating account of backroom strategy and drama. * Brian Mulroney, 18th prime minister of Canada * Those who love politics for its camaraderie, its nerviness, and it competitiveness will find a harvest in these pages. * Rex Murphy * John is a master of the techniques and strategies of political campaigning and shares them all in this book ... This is a most valuable contribution to Canadian political discourse. * Preston Manning, former leader of Reform Party of Canada * Laschinger, an old pro, wisely observes that the most important element of each organization is the candidate, him or herself. * Bill Davis, 18th premier of Ontario * Laschinger has penned a unique and remarkable manual, memoir, and how-to guide for deciding whom to support and how to actually make it work. * Hugh Segal, former senator and current master of Massey College * John Laschinger is the consummate campaign manager. Smart, focused, and never distracted by the crises of the day. Aspiring politicos of all ages would do well to learn from this political master. * Joe Cressy, Toronto city councillor * There is no one on the Canadian political scene who knows more about the running of political campaigns - it is a foolish candidate who ignores John's advice. This book will be the bible for campaign managers. * Bruce Carson, former aide to Stephen Harper * An important book. * Toronto Star * A rich, behind-the-scenes look at political campaigns as they are actually fought. * Literary Review of Canada * John Laschinger, or "Lasch" as many know him, has lots of wisdom to impart about his craft in his new book. * iPolitics * Fully pulls the curtain back on the mysteries of the "War Room", the high-pressure backroom work that keeps good messages flowing and bad messages answered. * Ottawa Life Magazine * A superb book that should become the bible for anyone who finds themselves managing a political campaign for a school board, a municipal mayoralty, party leadership, provincial election, or the House of Commons. * Policy Magazine *