This textbook offers a thoughtful and lucid guide to students at all levels and enthusiasts of all ages, one which connects the theories, ideas and ideals which underpin animation to the work of the animator in practice. This is a fascinating, valuable and eminently readable work produced by an accomplished teacher and practitioner - a book whose use of examples from popular culture and from high art make the complexities of cultural theory not only accessible but also enjoyable. Its scope is broad, ambitious, often eclectic, and reassuringly civilizing. -- Alec Charles, Head of Media, University of Chester, UK I love how this book sneaks up on you, engaging you with an idea, illustrating it with mostly commonly known films, and once it has you hooked, pulling you deeper into more theory, more ideas and ultimately impacting your practice. -- R. Brad Yarhouse, Chair of Digital Media, Kendall College of Art and Design of Ferris State University, US Animation in Context is one of the best instructional books on animation I have seen. Each lesson is perfectly composed, with excellent examples and assignments that really help students get to know terminology, animation structure and process. The author Mark Collington has created a structure that forces the student to creatively learn design terminology: semiotics, design theory, history, etc, and makes them place it in the context of animation. I have yet to learn so much from a book and am adopting Mr. Collington's learning structure into other areas of my classes - for example, reading about terms and history, then applying those to a fill-in-the-blanks essay. Really brilliantly done! -- Ginelle Hustrulid, Assistant Professor, Visual Communication Design, Eastern Washington University, US