This is a book about the ideas that drive statistics. It is an ideal primer for students who need an introduction to the concepts of statistics without the added confusion of technical jargon and mathematical language. It introduces the intuitive thinking behind standard procedures, explores the process of informal reasoning, and uses conceptual frameworks to provide a foundation for students new to statistics. It showcases the expertise we have all developed from living in a data saturated society, increases our statistical literacy and gives us the tools needed to approach statistical mathematics with confidence. Key topics include: Variability Standard Distributions Correlation Relationship Sampling Inference An engaging, informal introduction this book sets out the conceptual tools required by anyone undertaking statistical procedures for the first time or for anyone needing a fresh perspective whilst studying the work of others.