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Social Media for Fashion Marketing
Storytelling in a Digital World
Synopsis
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence.
With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.
Featured topics
- Rules of Digital Storytelling
- Rethinking Gamification
- Strategic Digital Marketing
- The Role of Citizen Journalists
- The Social Media Looking Glass
- World of Influencer Marketing
- Visual Consumption Economy
- Global Perspective of Social Media
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| - | New | £33.76 + FREE UK P & P | |
What Reviewers Are Saying
Social Media for Marketing encompasses the creativity and cultural diversity of the online fashion world while revealing the technical and business considerations behind a successful social media campaign. It is essential reading for all fashion students as they prepare to enter a digitally connected, ever-changing global industry. I can definitely see this being required reading for both undergraduate and postgraduate Fashion Management students. -- Karen Cross, Subject leader for Marketing, Fashion and Retail, Robert Gordon University, UK This book's approach is exactly the format I want for my classroom pedagogy...which perhaps is why this is the most glowing review I have ever done. This is exactly (in my opinion) what students respond to....case studies, engaging stories, leading business/marketing ideas. Excellent all around. This book has so many amazing interviews. This text is current and well positioned. I have looked at TONS of new media/consumer texts...I really think the author has done a great day with key quotes from current industry leaders to validate the chapter assertions made. I love the breakdown of the text....very 2.0 thinking itself. Great use of graphics, charts, and really conveys somewhat complex economics and business markets in an easy to understand format. -- Jason Schmitt, Green Mountain College, USA This is a very vibrant textbook giving insight into the world of digital fashion marketing and how this impacts change within fashion brands -- Barbara Diack, Lecturer in Fashion Retailing, Heriot-Watt University, UK